e-commerce tracking in GA. It can give you an immediate view of actual sales from different channels. Use the Attribution Modeling Tool. Goal setting and e-commerce tracking also helps provide more insight into the GA Attribution Modeling Tool. This tool allows you to compare different attribution models and determine the best performing channels. Connect GSC to GA. It is useful to have most data from GSC directly in GA. If you want to get really s
ophisticated, you can also try uploading your offline sales data to GA, using data import. Data can be uploaded manually or via API; so if you don't have a developer who fax number list can help you, it can be a very manual process. Importing data then reveals much of what you need to know about sales data directly in GA, including lifetime value. However, this still does not allow you to personally identify specific customers or prospects, only general trends.
Integrate marketing automation and CRM While website analytics are useful, they cannot identify individual buyers and how those individual buyers found your site. Additionally, it is difficult to determine the lifetime value of a marketing channel when you cannot determine the lifetime value of an individual customer through a given marketing platform. This is where your marketing automation and CRM tools come in. Unlike Google